This year’s Euronics Showcase saw a record number of members attending.
Organised by CIH, part of buying group Euronics, the event took place at the NEC Birmingham (April 23-24).
“We are thrilled with the response we have received following this year’s Showcase,” said Paul Tyler, CEO of CIH.
“Every year we aim to deliver an event that supports our members and agents. The aim of the Showcase is to provide our agents with the tools and services they need to succeed in a challenging market.
“At the event we presented products that are new to the range, including scooters and smart home solutions, we introduced the new e-commerce platform, demonstrated a home setting with products on display, and a store with a line-up of exclusive products that cannot be seen anywhere else.”
The show was the launch platform for Euronics’s new e-commerce solution, which has the ability to share a wider range of members’ stock, offers and services to consumers.
As with everything Euronics does, it’s about shopping locally. The site shows offers for all available products for delivery to the customer’s location, once they have entered their postcode. By offering all members their own microsite they can also be more visible within the communities they support.
The Euronics stand was designed to reflect a real home. It showcased the products the buying team feel were worth special attention, as well as highlighted the trends that led them to recommend these products in particular.
A broad range of companies supported the event, exhibiting a full range of domestic appliances, televisions, computing, and home technologies, among other electrical products.
Some of 50 plus brands that attended were: Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Hisense; Creda; Asko; Vax; Dyson; Product Care Group; Caple; Rangemaster; Bosch; Neff; Siemens; Rangemaster; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark/Ninja; AEG and Samsung, plus many others.
Leah Mahi-Booth, trade marketing manager GB/SM-RCT at BSH Home Appliances, said: “A big thank you from all the team at BSH to all at Euronics for a brilliant few days at Showcase 2023.
“It was a great opportunity to showcase our new products and talk through new features and consumer-centric messaging. Interest from members was high and we look forward to another year of strong business relationships and growth.”
Mr Tyler added: “This year is also a special year for us, as we are celebrating 60 years of CIH.
“Our agents are a fundamental part of CIH’s longevity, and we wanted to provide an event where they could see the latest innovations, build great relationships with the brands they are selling, as well as find out about the promotions, new initiatives, support, and training that’s available to them.
Organised by CIH, part of buying group Euronics, the event took place at the NEC Birmingham (April 23-24).
“We are thrilled with the response we have received following this year’s Showcase,” said Paul Tyler, CEO of CIH.
“Every year we aim to deliver an event that supports our members and agents. The aim of the Showcase is to provide our agents with the tools and services they need to succeed in a challenging market.
“At the event we presented products that are new to the range, including scooters and smart home solutions, we introduced the new e-commerce platform, demonstrated a home setting with products on display, and a store with a line-up of exclusive products that cannot be seen anywhere else.”
The show was the launch platform for Euronics’s new e-commerce solution, which has the ability to share a wider range of members’ stock, offers and services to consumers.
As with everything Euronics does, it’s about shopping locally. The site shows offers for all available products for delivery to the customer’s location, once they have entered their postcode. By offering all members their own microsite they can also be more visible within the communities they support.
The Euronics stand was designed to reflect a real home. It showcased the products the buying team feel were worth special attention, as well as highlighted the trends that led them to recommend these products in particular.
A broad range of companies supported the event, exhibiting a full range of domestic appliances, televisions, computing, and home technologies, among other electrical products.
Some of 50 plus brands that attended were: Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Hisense; Creda; Asko; Vax; Dyson; Product Care Group; Caple; Rangemaster; Bosch; Neff; Siemens; Rangemaster; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark/Ninja; AEG and Samsung, plus many others.
Leah Mahi-Booth, trade marketing manager GB/SM-RCT at BSH Home Appliances, said: “A big thank you from all the team at BSH to all at Euronics for a brilliant few days at Showcase 2023.
“It was a great opportunity to showcase our new products and talk through new features and consumer-centric messaging. Interest from members was high and we look forward to another year of strong business relationships and growth.”
Mr Tyler added: “This year is also a special year for us, as we are celebrating 60 years of CIH.
“Our agents are a fundamental part of CIH’s longevity, and we wanted to provide an event where they could see the latest innovations, build great relationships with the brands they are selling, as well as find out about the promotions, new initiatives, support, and training that’s available to them.
“We feel we achieved just that and we are delighted that so many of our members agreed.”
