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We're proud to empower people and businesses.

Since 1942, we’ve been the voice for retailers and service providers in the consumer electronics industry. Our history has shaped who we are. Read about Retra.

Independent Electrical Retailers and Service Agents across the UK trust Retra to help drive their businesses forward and support professional development in the electrical retail and services industry. Read our testimonials.

We don’t sit back. We know the challenges you face and how they change. This is why we review our membership benefits regularly to help you stay current, allowing you to focus on what you do best: run your business. See full list of Retra member benefits.

Latest News

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Bira welcomes government's tough stance on shoplifting and antisocial behaviour

Bira has applauded the new Labour government's commitment to tackling shoplifting and antisocial behaviour.

Added: 2024-07-19 Read More

Retra members set to benefit from government's focus on small businesses

In a recent meeting with Jonathan Reynolds, Secretary of State for Business and Trade, Andrew Goodacre, CEO of Bira, welcomed the government's renewed focus on supporting small businesses.

Added: 2024-07-12 Read More

Industry's finest celebrated at 2024 IER Awards

The cream of the electrical retail industry gathered for the prestigious 2024 IER Awards, recognising excellence and innovation in the sector.

Added: 2024-07-08 Read More

Stay up to date with Alert Magazine for the latest news across the industry.

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Summer 2024

Summer 2024
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The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.

Upcoming Industry Events

Sun Sep 1

Autumn Fair 2024

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Fri Sep 6

IFA 2024

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Wed Sep 18

EI Live! Exhibition 2024

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