About Retra

Who are Retra?

Founded in 1942, Retra is the UK’s leading trade association for independent electrical retailers and servicing organisations. Now as part of Bira (the British Independent Retailers Association) Retra provides its members with a powerful voice and a wide range of benefits. Our Code of Practice ensures that all Retra members adhere to ethical business principles, reassuring customers that a Retra retailer or service agent will provide them with the very best customer service in the industry.

View Retra's Timeline Code of Practice

Supporting your business

From sales training and business insurance to card payment solutions, finance and legal support,  Retra provides a wealth of support services designed to directly benefit retailers and service companies in the UK electrical industry.

View Member Benefits 

A wealth of experience onboard

Our Board Members bring not only their experience to Retra, but also their professional insight into our fast-paced, ever-changing marketplace.

Associate members with specialist expertise

Together with our growing list of Associate Members, Retra can support our members like no other industry body in our sector. Our Associate Members include manufacturers, service organisations and providers of specific, relevant services such as training, certification and legal help

View Associate Members

Protecting your interests

Retra are perfectly placed, and able, to help you protect your interests and help you with your employees and your customers even through uncertain times. Moreover, we can make your voice louder when and if the need arises, to challenge high level industry bodies; for example when new legislations which have a direct effect on your business are proposed.

Join Retra today

If you’re a retailer or repairer of electrical goods then we’d love you to join us.

Simply fill in the contact form below, let us know who you are and how we can reach you, and we’ll call you back for a friendly follow-up chat.