Autumn / Winter 2025

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Alert Magazine Latest Issue Alert Magazine Latest Issue

Exclusive interview with CEO of AMDEA, Stefan Hay

From rugby pitches to trade associations - New AMDEA chief Stefan Hay is running with the ball

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Welcome to Alert, our magazine exclusive to Retra Members!

Alert is Retra’s very own glossy magazine dedicated to our industry and our Members’ businesses.

Free and exclusive to Retra Members, Alert Magazine includes expert contributions from the Retra team as well as interviews, analysis, opinions and comments from across the industry.

Retra Alert is also available online in a fully interactive format which can be viewed on your phone, your tablet or your desktop computer wherever you are.

In the latest issue of Alert:

Stay ahead of festive footfall

Added: 2025-10-17 Read More

Keeping retail workers safe from theft and violence

Added: 2025-10-17 Read More

Bira partners with Sirius to support Approved Members

Added: 2025-09-29 Read More

From the Editor

We're delighted to welcome approximately 200 members of Sirius – the Electrical Appliance Buying Group – to Retra, who joined us on 1st October. This exciting partnership further strengthens the Retra Electrical Retailers Association, which sits proudly within the Bira Group, and marks a significant milestone in our collective mission to support independent electrical retailers across Britain. To all our new Retra members from Sirius – welcome aboard. We're here to support you, champion your cause, and ensure independent electrical retail continues to thrive on Britain's high streets.

Other stories & features in the latest Alert:

News: New AMDEA campaign highlights energy savings for household heroes

News: Raising product standards for household tumble dryers

Other issues of Alert Magazine: