Whirlpool UK and Ireland appoints new MD

8th June 2023

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Whirlpool UK and Ireland has appointed James Goldsmith as managing director.

He has worked at Whirlpool for over 25 years and his previous roles have included marketing director and commercial director at Whirlpool UK, and general manager, KitchenAid EMEA.

Mr Goldsmith aims to strengthen Whirlpool’s retail relationships and continue to foster the collaboration and teamwork the business is known for, said Whirlpool.

He started his career at Indesit, where he held several positions with increasing responsibility, based in the regional head office in Italy, as well as the UK.

In 2016 he moved to KitchenAid EMEA, based in Belgium, where the business doubled over his period as general manager for the region.

Speaking about his new role, Mr Goldsmith said: “I’m extremely proud to return to the UK and embark on a new challenge with the company.

“I look forward to applying the knowledge and experience that I have acquired throughout my career to build upon and further strengthen our retail relationships, drive our brands and services forward and nurture even more collaborative and engaged teamwork moving forward together.”


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