Established in 1942, Retra has been instrumental in representing the interests of the independent electrical retailers and service providers in the UK.
Jeff Moody, commercial director of Bira, said the association was delighted to welcome Retra members into the Bira family, and emphasised the shared commitment to supporting independent retailers.
He said: "We did not want to see Retra close. However, we are thrilled to continue Retra's legacy by providing unwavering support to independent electrical retailers."
Bira has pledged to uphold the Retra name, recognising its significance within the electrical retail sector.
Members can expect continuity in existing services, including insurance, training, website support, and Alert magazine – both print and online. Moreover, Bira will serve as a dedicated advocate for the sector, engaging with government bodies to ensure favourable policies for businesses
Mr Moody added: "Our lobbying and campaign efforts have historically yielded tangible results, and we remain steadfast in championing the interests of our members. Bira's advocacy has led to significant victories, such as the introduction of the small business Retail Rates Discount, providing a 75 percent discount, directly benefiting independent retailers."
In addition to existing services, Retra members will gain access to a range of Bira's membership benefits, including a professionally managed legal helpline and preferential rates with Global Payments.
Bira's membership team is ready to provide comprehensive support to Retra members and their businesses.
Mr Moody added: "Bira's exclusive focus on independent retailers reaffirms our commitment to serving the retail sector for over 125 years. Bira represents only retail, and we are dedicated to supporting independent businesses.”
