Premium Italian appliance brand Smeg has appointed a new UK managing director, following the retirement of Mike Giddings.
Daniel Hadley, who previously worked for Dyson, where he led the Middle East & Africa Region (MEA) sales team, has taken over the role.
Mr Hadley has 16 years’ experience in blue chip organisations – before his move to the Middle East, he led Dyson’s UK retail sales team.
“I am delighted to join Smeg at such an exciting time for the brand and am keen to continue to develop the UK and Ireland Smeg UK business,” he said.
“Mike was the lynchpin for so many incredible milestones at Smeg, no less the opening of the brand’s global flagship store in Regent Street St James’s and the incredible UK HQ in Abingdon. I wish Mike all the best for a happy and long retirement.”
Mr Giddings joined Smeg as national sales manager in 2001, before becoming sales director.
Over the past 11 years as managing director, he has had a massive impact on Smeg UK, spearheading its sales operation, service partnership and marketing direction across both the domestic and professional sides of the business, with growth in all areas.
He has taken the decision to retire to spend more time with his family.
“I leave the Smeg brand on a high and in the very capable hands of Daniel Hadley,” said Mr Giddings.
“It has been an incredible journey filled with so many memories of extraordinary activations and innovations. I am now looking forward to spending more time with my wife Jill and our grandchildren.”
Daniel Hadley, who previously worked for Dyson, where he led the Middle East & Africa Region (MEA) sales team, has taken over the role.Mr Hadley has 16 years’ experience in blue chip organisations – before his move to the Middle East, he led Dyson’s UK retail sales team.
“I am delighted to join Smeg at such an exciting time for the brand and am keen to continue to develop the UK and Ireland Smeg UK business,” he said.
“Mike was the lynchpin for so many incredible milestones at Smeg, no less the opening of the brand’s global flagship store in Regent Street St James’s and the incredible UK HQ in Abingdon. I wish Mike all the best for a happy and long retirement.”
Mr Giddings joined Smeg as national sales manager in 2001, before becoming sales director.
Over the past 11 years as managing director, he has had a massive impact on Smeg UK, spearheading its sales operation, service partnership and marketing direction across both the domestic and professional sides of the business, with growth in all areas.
He has taken the decision to retire to spend more time with his family.
“I leave the Smeg brand on a high and in the very capable hands of Daniel Hadley,” said Mr Giddings.
“It has been an incredible journey filled with so many memories of extraordinary activations and innovations. I am now looking forward to spending more time with my wife Jill and our grandchildren.”
