Retra associate member Haier UK has opened a new Design Activation Centre in north London.
Based in the Business Design Centre in the heart of the London Borough of Islington, the space will be used for meetings with trade partners, press, internal team meetings and for press events, product launches and demos.
Haier UK already has two Warrington-based brand and training activation centres – the London venue is the first of its kind in the south of England.
The Haier Design Activation Centre will highlight an extensive range of Haier built-in appliances within a Symphony kitchen.
It comprises an open plan kitchen/'living' area, a state-of-the-art meeting area and back kitchen.
Premium products on display include the Series 6 range, with the I-Touch wi-fi-connected oven, an induction hob, an integrated double dishwasher and a single-door wine cooler, as well as the Cube 90 Series 7 fridge-freezer, and the I-Pro Series 7 washing machine and tumble dryer.
Antony Peart, director of brand and communications, UK & ROI, Haier Europe, commented: “The new Haier Design Activation Centre at the Business Design Centre in London is the perfect location.
“It will give us a space in the heart of the capital, for customers, colleagues, and the community, and it will provide us with amazing opportunities to launch ground-breaking products at the heart of an iconic and industry-leading event space.”
Based in the Business Design Centre in the heart of the London Borough of Islington, the space will be used for meetings with trade partners, press, internal team meetings and for press events, product launches and demos.
Haier UK already has two Warrington-based brand and training activation centres – the London venue is the first of its kind in the south of England.
The Haier Design Activation Centre will highlight an extensive range of Haier built-in appliances within a Symphony kitchen.
It comprises an open plan kitchen/'living' area, a state-of-the-art meeting area and back kitchen.
Premium products on display include the Series 6 range, with the I-Touch wi-fi-connected oven, an induction hob, an integrated double dishwasher and a single-door wine cooler, as well as the Cube 90 Series 7 fridge-freezer, and the I-Pro Series 7 washing machine and tumble dryer.
Antony Peart, director of brand and communications, UK & ROI, Haier Europe, commented: “The new Haier Design Activation Centre at the Business Design Centre in London is the perfect location.
“It will give us a space in the heart of the capital, for customers, colleagues, and the community, and it will provide us with amazing opportunities to launch ground-breaking products at the heart of an iconic and industry-leading event space.”
