Haier Europe appoints Neil Tunstall as new CEO

18th March 2024

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Haier Europe has announced the appointment of Neil Tunstall as its new CEO – he will take up the role at the beginning of April.

Mr Tunstall (pictured) will assume leadership of the Haier Europe region, which has its headquarters in Italy, with approximately 10,000 employees, and a sales presence in more than 50 countries, as well as seven manufacturing sites.

Commenting on his appointment, he said: “I am delighted to have been appointed to lead Haier Europe. It is a business with an impressive manufacturing footprint, a strong brand portfolio, a talented team, and an enviable reputation as a leader in the major appliances industry.”

He added: “I am convinced by the strength of Haier Europe's fundamentals and its potential, and I look forward to building on the great work already in place.

“I will be very focused on working with the central Haier Europe team and the markets to remain at the forefront of innovation in product technology and scenario-based solutions, as we serve millions of people around the world who use our products every day.”

Mr Tunstall has worked at Haier for the last seven months, as UK and Ireland managing director. He will retain his responsibilities until a successor is appointed.

He replaces Yannick Fierling, who has decided to leave the business after nine years.


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