Euronics gears up for 2024 Showcase in Birmingham

21st February 2024

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Buying group CIH, part of Euronics, is preparing for its members-only Showcase event, which will take place on April 21-22 this year, at the NEC, Birmingham.

“We are excited to join together at Showcase to celebrate a momentous year,” said Paul Tyler, chief executive of CIH.

“As CIH turned 60, the hard work of the Euronics UK retail network was rewarded with a ‘Recommended Provider of Home Appliances’ award by Which? who also placed us top in their Home Appliances Retailer performance table.

“Feefo has also been capturing the good work, with customer ratings of 97 per cent. In this spirit, Showcase this year represents our continued endeavour to help our members and agents cultivate success.”

The event will be supported by more than 40 brands including Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Asko; Vax; Product Care Group; Bosch; Neff; Siemens; Rangemaster; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark; Ninja; AEG and Samsung, as well as many others.

Attendees can look forward to exploring the Euronics Store set-up area, featuring a comprehensive lineup of national campaigns for the year and an array of promotional tools designed to drive footfall and boost online engagement. Additionally, the show home will highlight the latest innovations and consumer preferences shaping the industry.

The ‘Euronics Garden’ area will feature several bitesize talks and sessions, diving into useful topics for members of the buying group.

Alongside this, CIH will be turning its latest news into a Showcase special episode for its brand-new, members-only podcast.

Euronics members will also be able to meet Indie, the CIH Euronics penguin mascot, who will be making several appearances around the show and hanging out in the Peng’win bowling alley. “We are excited to build on our continued success and want to thank our members for everything they do within their stores and communities, that brings strength and uniqueness to our Euronics network. Also, we must thank our suppliers. as none of this would be possible without their unwavering support towards Euronics as a whole,” said Mr Tyler.


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