Retra associate member Beko won two awards at the recent Innovative Electrical Retailing (IER) Awards – one for its Blomberg brand’s smart appliance innovation and the other for the company’s work in corporate social responsibility.
Blomberg’s dual combi KND464V fridge-freezer with VitaminCare+ technology picked up the trophy for Best Smart Innovation for Major Domestic Appliances, while Beko was recognised with the Best Industry Corporate Responsibility Award for its decade-long partnership with children's charity Barnardo’s.
Blomberg’s KND464V fridge-freezer stood out in its category due to its VitaminCare+ technology.
This innovative feature utilises coloured LED lights to preserve the vitamins and nutrients in fruit and vegetables for longer periods.
By mimicking the sun’s natural 24-hour light cycle, the advanced technology helps families enjoy a healthier lifestyle with more nutritious meals than ever.
To further protect food, the model’s dual cooling system maintains optimal humidity in the fridge and a dry environment in the freezer, preventing air transfer between compartments.
In addition to Blomberg’s accomplishment, Beko was honoured with the Best Industry Corporate Responsibility award for its enduring partnership with Barnardo’s, the largest children's charity in the UK.
Over the past ten years, Beko has raised more than £375,000 to support Barnardo’s mission to protect vulnerable children and families.
Moreover, the brand has donated more than 900 appliances to the charity during this partnership.
As part of Beko’s HarvestFresh campaign, the brand launched a VegPledge initiative, offering customers up to £150 worth of free fruit and vegetables with the purchase of a qualifying HarvestFresh fridge- freezer. For every customer claim received, Beko donated a box of fresh produce to a Barnardo’s service user.
Through this initiative, the brand has pledged over 5,500 veg boxes since 2021, offering a helping hand to families across the UK.
Further still, the brand has run additional charitable campaigns, participating in Barnardo's Kidsmas last December and more recently donating 100 small appliances to families Barnardo’s identified as living in poverty.
Vijay Bhardwaj, marketing director at Beko UK and Ireland, said: “We are consistently striving to develop products and partnerships that positively impact consumers' lives, whether through innovative product technologies that make life easier or our collaboration with Barnardo’s to support vulnerable families.
“That’s why we are delighted to receive this industry recognition. It truly is a testament to the exceptional work taking place within both Beko and Blomberg.”
Blomberg’s dual combi KND464V fridge-freezer with VitaminCare+ technology picked up the trophy for Best Smart Innovation for Major Domestic Appliances, while Beko was recognised with the Best Industry Corporate Responsibility Award for its decade-long partnership with children's charity Barnardo’s.
Blomberg’s KND464V fridge-freezer stood out in its category due to its VitaminCare+ technology.
This innovative feature utilises coloured LED lights to preserve the vitamins and nutrients in fruit and vegetables for longer periods. By mimicking the sun’s natural 24-hour light cycle, the advanced technology helps families enjoy a healthier lifestyle with more nutritious meals than ever.
To further protect food, the model’s dual cooling system maintains optimal humidity in the fridge and a dry environment in the freezer, preventing air transfer between compartments.
In addition to Blomberg’s accomplishment, Beko was honoured with the Best Industry Corporate Responsibility award for its enduring partnership with Barnardo’s, the largest children's charity in the UK.
Over the past ten years, Beko has raised more than £375,000 to support Barnardo’s mission to protect vulnerable children and families.
Moreover, the brand has donated more than 900 appliances to the charity during this partnership.
As part of Beko’s HarvestFresh campaign, the brand launched a VegPledge initiative, offering customers up to £150 worth of free fruit and vegetables with the purchase of a qualifying HarvestFresh fridge- freezer. For every customer claim received, Beko donated a box of fresh produce to a Barnardo’s service user.
Through this initiative, the brand has pledged over 5,500 veg boxes since 2021, offering a helping hand to families across the UK.
Further still, the brand has run additional charitable campaigns, participating in Barnardo's Kidsmas last December and more recently donating 100 small appliances to families Barnardo’s identified as living in poverty.
Vijay Bhardwaj, marketing director at Beko UK and Ireland, said: “We are consistently striving to develop products and partnerships that positively impact consumers' lives, whether through innovative product technologies that make life easier or our collaboration with Barnardo’s to support vulnerable families.
“That’s why we are delighted to receive this industry recognition. It truly is a testament to the exceptional work taking place within both Beko and Blomberg.”
