AMDEA appoints Chris George as new chair

5th March 2026

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Chris George, Head of Trade Marketing Europe West at Electrolux Major Appliances, succeeds Teresa Arbuckle, Managing Director UK and Ireland at Beko PLC, who steps down from the role after eight years of leadership. Ms Arbuckle will continue to serve as a member of the Board.

Since becoming Chair in 2018, Ms Arbuckle has led AMDEA through a period of significant transformation and growth. She strengthened the organisation's leadership with the appointment of Paul Hide as Chief Executive (a role now held by Stefan Hay) and guided AMDEA through major challenges, including the Covid-19 pandemic, leaving the Association on a robust financial footing.

Increasing the importance of sustainability and promoting the circular economy through repair, reuse and recycle has been a hallmark of her leadership, with annual AMDEA conferences focusing on this topic since 2021. Under her leadership, AMDEA launched the award-winning Know Watt's What campaign in 2023 to highlight the cost and energy-saving benefits of modern appliances to consumers. Throughout her eight-year tenure, Ms Arbuckle also continued to drive 'Register My Appliance', the annual initiative which encourages households to register their appliances to improve product safety.

Teresa Arbuckle said: "I am very proud of where AMDEA leads today, delivering impactful sustainability and safety campaigns for consumers, and working with key stakeholders and government officials on critical topics concerning us all. I'm pleased to remain as an AMDEA Board member to ensure that AMDEA continues to move forward in a positive direction in order to benefit millions of UK households."

Stefan Hay, Chief Executive of AMDEA, said: "It has been a real privilege to work with Teresa over the past few months. Her commitment to AMDEA, her unwavering support for the team, and her dynamic, principled leadership have left a lasting mark on the organisation. Teresa's contribution to AMDEA and to the wider UK appliance industry cannot be overstated."

Mr George has worked in the appliance industry and associated technology industries for over 20 years and has been an active member of the AMDEA Board since December 2023.

He said: "I'm delighted to take on the role of Chair at AMDEA. Having worked across this industry for more than a decade, I've seen first-hand how important AMDEA has been in defining standards, regulations and championing crucial issues like sustainability. With Stefan now driving the business forward and expanding our remit and membership, my priority as Chair will be to continue Teresa's great work and ensure AMDEA remains a strong, credible voice for our members."