Sirius Buying Group has announced the appointment of UK home appliance leader Morphy Richards as a new Group Approved Supplier following its debut at the recent 2025 Sirius Trade Show.
The heritage brand, which has 86% recognition in the UK market, is now available to Sirius members with a range of cutting-edge kitchen appliances and home essentials.
Mark Veysey, Operations Director at Sirius Buying Group, said: "Our annual trade show was a fantastic opportunity for our Approved Members to visit Morphy Richards' stand, explore the company's latest models and product deals, as well as learn more about their business and complete product offering."
Morphy Richards continues to expand with new product launches combining advanced technology with stylish, user-friendly design. New products include the S1 Ultra air conditioner with five-in-one functionality, the Fusion Kettle and Toaster set, and the new Accents collection in Morphy Red plus new Blue and Purple options..
Matt Nicholls, Category Manager at Morphy Richards, said: "We've been steadily rebuilding the brand's presence in the market and the response from the retail community has been nothing short of heartwarming. We're excited about what's ahead as we now offer Sirius Members the very best products across our different categories."
Rob Wileman, Managing Director at Morphy Richards, added: "Morphy Richards has an 86% brand recognition which is up there with industry-leading global brands. With the right products, a great team, and the right partners like Sirius, I truly believe we can re-establish Morphy Richards as the envy of the industry."
For more information, contact Sirius Buying Group on 0330 133 8336 or visit siriusbuyinggroup.co.uk.
