BSH appoints new channel director for retail

17th February 2022

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BSH UK has appointed Shaun English as channel director, retail division. He succeeds Paul Tyler, who recently left the company to take up a new role as chief executive of Euronics UK. 

Mr English is well known in the appliance and kitchen industry, having spent 20 years holding a variety of positions at BSH. Since 2014, he has become a familiar face to appliance retailers as independent retail director. 

Commenting on his new role, he said: “I’m excited to be taking on the channel director, retail division position. The last two years have been a huge challenge for the industry, and as we enter the post-Covid era, the team and I look forward to working closely with our retail partners to ensure continued success in the years ahead.” 

Gunjan Srivastava, chief executive, BSH UK & Ireland commented: “I’m delighted to be able to announce that Shaun English is our new channel director, retail division. Having worked at BSH for 20 years, he brings extensive industry experience and knowledge to the role and I’m looking forward to working with him.” 


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