T21 Training has partnered with the IER Award Winning training team at Sony UK to deliver Sony’s brand new ‘Winning Formula’ sales training program, a forward-thinking initiative designed to elevate sales retail performance and provide exceptional customer experiences in stores across the UK.
The collaboration was created to deliver a two-part approach to providing Sony’s in-store retail activation teams with best-in-class training on the features and benefits of Sony’s brand new 2025 product range, and expert training on sales process and customer engagement with a view to raising sales conversions and creating memorable customer experiences.
The Sony Training Team led by Jason Clark provided the product training element whilst Paul Laville from T21 delivered training on creating powerful sales conversations in stores.
Jason Clark, Head of Training at Sony UK said, “It was a pleasure working with the team at T21 to support us in taking our already industry leading sales formula to the next level and bringing a new approach to our instore teams.”
Paul Laville, Director of T21 Group, added, “It’s a real privilege to be working with Sony, a brand at the top of their game with great products and a great team. The energy levels in each of the training sessions were off the chart. Everyone, regardless of their experience, was thoroughly engaged with the workshop content and gave it their all. I think Jason and the team have genuinely created something really special here. It’s a delight to see, a joy to be a part of, and I want to thank all the trainees who attended. I can’t wait to hear about your successes!”
Over 100 Sony sales promoters attended the ‘Winning Formula’ training workshops held at Sony UK’s Weybridge headquarters. The sessions focused on not just improving individual sales performance but also on delivering exceptional in-store experiences to build brand awareness and lifetime loyalty.
Feedback from the sessions has been extremely positive, with the team praising the interactive elements of the workshops and the dynamic style of delivery. Many said the program helped them view the sales process not just as a transaction but as a conversation; reinforcing how important it is to really understand your customer and their needs.
As the retail landscape becomes increasingly competitive, customer expectations are higher than ever, and initiatives like Sony’s ‘Winning Formula’ are crucial to brands who want to meet and exceed those expectations. Today’s consumers are no longer satisfied with basic service, they expect expertise, empathy and excellence every time they shop in a retail store. Combining T21’s best in class sales training with Sony’s award-winning product training, the ‘Winning Formula’ looks set to deliver a new high benchmark for retail sales to the UK’s consumer electronics industry this summer and throughout 2025.
The collaboration was created to deliver a two-part approach to providing Sony’s in-store retail activation teams with best-in-class training on the features and benefits of Sony’s brand new 2025 product range, and expert training on sales process and customer engagement with a view to raising sales conversions and creating memorable customer experiences.
The Sony Training Team led by Jason Clark provided the product training element whilst Paul Laville from T21 delivered training on creating powerful sales conversations in stores. Jason Clark, Head of Training at Sony UK said, “It was a pleasure working with the team at T21 to support us in taking our already industry leading sales formula to the next level and bringing a new approach to our instore teams.”
Paul Laville, Director of T21 Group, added, “It’s a real privilege to be working with Sony, a brand at the top of their game with great products and a great team. The energy levels in each of the training sessions were off the chart. Everyone, regardless of their experience, was thoroughly engaged with the workshop content and gave it their all. I think Jason and the team have genuinely created something really special here. It’s a delight to see, a joy to be a part of, and I want to thank all the trainees who attended. I can’t wait to hear about your successes!”
Over 100 Sony sales promoters attended the ‘Winning Formula’ training workshops held at Sony UK’s Weybridge headquarters. The sessions focused on not just improving individual sales performance but also on delivering exceptional in-store experiences to build brand awareness and lifetime loyalty.
Feedback from the sessions has been extremely positive, with the team praising the interactive elements of the workshops and the dynamic style of delivery. Many said the program helped them view the sales process not just as a transaction but as a conversation; reinforcing how important it is to really understand your customer and their needs.
As the retail landscape becomes increasingly competitive, customer expectations are higher than ever, and initiatives like Sony’s ‘Winning Formula’ are crucial to brands who want to meet and exceed those expectations. Today’s consumers are no longer satisfied with basic service, they expect expertise, empathy and excellence every time they shop in a retail store. Combining T21’s best in class sales training with Sony’s award-winning product training, the ‘Winning Formula’ looks set to deliver a new high benchmark for retail sales to the UK’s consumer electronics industry this summer and throughout 2025.
