Warrington Wolves has announced a two-year extension of its partnership with principal club sponsor Hoover, taking the collaboration to eight years in one of Super League's most significant commercial deals.
The world-renowned domestic appliance brand, part of the Haier Group, will continue to feature on the front of the men's and women's shirts and maintain its support of the club's Wheelchair, Physical Disability Rugby League (PDRL) and Learning Disability teams.
The partnership, which began in 2020, aligns the Warrington-based organisation with the Haier Group's growing global sporting presence, which includes partnerships with Liverpool Football Club and Paris Saint-Germain.
Karl Fitzpatrick, CEO of Warrington Wolves, said: "I'm delighted we're able to extend our partnership with such an iconic, global brand. Hoover's support since coming on board has been outstanding, they've been fantastic ambassadors for both our club and the wider sport."
Diego Perrone, Haier's Managing Director for the UK and Ireland, said: "We are absolutely delighted to extend our partnership as Official Club Sponsors with Warrington Wolves. Rugby is at the heart of the community, and supporting the club allows us to contribute to both its success on the field and the positive impact it has off it.
"This partnership is more than just a sponsorship—it's about celebrating teamwork, resilience and a passion for performance, values that we share at Hoover."
The world-renowned domestic appliance brand, part of the Haier Group, will continue to feature on the front of the men's and women's shirts and maintain its support of the club's Wheelchair, Physical Disability Rugby League (PDRL) and Learning Disability teams.
The partnership, which began in 2020, aligns the Warrington-based organisation with the Haier Group's growing global sporting presence, which includes partnerships with Liverpool Football Club and Paris Saint-Germain.
Karl Fitzpatrick, CEO of Warrington Wolves, said: "I'm delighted we're able to extend our partnership with such an iconic, global brand. Hoover's support since coming on board has been outstanding, they've been fantastic ambassadors for both our club and the wider sport."
Diego Perrone, Haier's Managing Director for the UK and Ireland, said: "We are absolutely delighted to extend our partnership as Official Club Sponsors with Warrington Wolves. Rugby is at the heart of the community, and supporting the club allows us to contribute to both its success on the field and the positive impact it has off it.
"This partnership is more than just a sponsorship—it's about celebrating teamwork, resilience and a passion for performance, values that we share at Hoover."
