Footfall drops again in May, signalling difficult times for independent retailers

9th June 2024

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The British Independent Retailers Association (Bira) has said another month of low footfall for the high streets is both 'concerning' and 'disappointing'.

The British Retail Consortium (BRC) IQ Footfall Monitor report for May 2024 have revealed another concerning trend of decreased footfall across the UK retail locations in May.

Key findings from the BRC footfall monitor include:
  • Total UK footfall decreased by 3.6% in May (YoY), up from -7.2% in April. 

  • High Street footfall decreased by 2.7% in May (YoY), up from -6.9% in April. 

  • Retail Park footfall decreased by 2.3% in May (YoY), up from -6.2% in April. 

  • Shopping Centre footfall decreased by 4.5% in May (YoY), up from -7.2% in April.

Bira, which works with over 6,000 independent businesses of all sizes across the UK, said this was having a major impact on traders.

Andrew Goodacre, CEO of Bira said: "These figures for footfall are very disappointing and highlight the challenges faced by independent retailers. We have an election on the 4th of July, and whoever comes into government must prioritise restoring consumer confidence. It's crucial for the new government to understand the importance of supporting local businesses to ensure the vitality of our high streets and shopping centers.

"The upcoming election represents a critical juncture for the retail community. Bira urges all political candidates to consider robust measures that will boost consumer confidence and stimulate retail activity. This includes potential fiscal incentives, marketing campaigns to promote local shopping, and broader economic policies that enhance disposable income and spending power among consumers," he added.

Helen Dickinson OBE, BRC Chief Executive, said: "UK footfall declined in May, as bank holidays and improving weather failed to entice customers to make in person trips to shopping destinations. All locations did improve on the previous month while Birmingham performed best out of the major cities, showing a positive footfall trend. Retailers will be hopeful that a warm summer, coupled with events such as the European Championships and Olympics, will boost footfall across all major shopping destinations across the UK.

“With an election only four weeks away, political parties have a role to play too by having policies that mean retailers can invest in rejuvenating shopping destinations across the UK. A broken business rates system and outdated planning laws are holding back the industry – politicians of all stripes must address these issues. This will boost economic growth, lift consumer spirits, and help drive more shoppers back to our high streets and other retail destinations.”


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