‘Appliances have a critical role to play in future sustainability’ says AMDEA CEO

Sustainability and the road to net zero were key themes of this year’s Retra Conference.

Speaking at the event, (April 5, DoubleTree by Hilton, Coventry) AMDEA CEO, Paul Hide, highlighted the important part domestic appliances can play in helping homes become more sustainable, and called for retailers to educate consumers on the benefits of energy-efficient products.

“Appliances have a critical role to play in future sustainability – in helping achieve the net zero home. In fact, it cannot be achieved without reduced appliance efficiency which, on average, accounts for circa 15 per cent of a home’s overall energy consumption,” said Mr Hide.

“Continual improvements in appliance efficiencies, reducing energy and water consumption, will play a key role in driving down the overall household carbon footprint and environmental impact.”

Mr Hide told delegates that over the past decade, householders have embraced improving energy efficiency.

He said: “We are all using more efficient appliances and insulating our homes to a greater degree, reducing costs and emissions.

“New homes are being built to far higher energy efficiency standards than before. Smart electricity meters are in operation in over 16 million homes and around half of UK households have a water meter. Appliance efficiency has increased greatly over the last decade and has played a positive role in helping keep overall household running costs and CO2 emissions down.”

He explained how 80 per cent of washing machines sold reached, under the old labelling scheme, A++ or A+++ efficiency levels.

“As many as 90 per cent of fridges and freezers sold were A+ or A++ and today’s most commonly purchased fridge-freezers use 40 per cent less energy than those in use in homes just a decade ago,” said Mr Hide.

“Washing machines now use, on average, 6.5 litres of water per kg versus 10 litre per kg, 15 years ago. New washing machines can detect half and quarter loads of laundry and adjust their fill accordingly. Manufacturers have improved the efficiency of water consumption of washing machines by a huge reduction of up to 40 per cent in just over six years, so we are already seeing big improvements in the efficiency of modern appliances over those purchased not so long ago.”

Mr Hide outlined how constant improvements in energy and water efficiency drove the rescaling of the energy labelling scheme, which was implemented in March last year, to better help purchasers identify the best-in-class appliances and spread the range of products on offer over the full A to G scale.

Looking to the future, he said: “Appliance design and the implementation of new technologies will continue to reduce energy and water consumption, that is not in doubt.

“However, the amount of energy that modern appliances now use is, on an individual level, relatively low and therefore the positioning of savings in electricity and water bills need to considered not on a single cycle basis, where the savings will be pennies, but over time, where the savings will start to mount up to meaningful numbers.”

He told retailers that selling the efficiency benefits to their customers was as much about educating householders to purchase appliances that best serve their needs (i.e, not larger than required) and using appliances on their most efficient settings.

“ ‘Eco’ settings on washing machines and dishwashers can play a major role in reducing energy bills,” said Mr Hide.

He added: “We need to encourage greater use of the eco settings manufacturers have designed, especially on washing machines and dishwashers. And, most importantly, we need to separate all our end-of-life electricals and ensure they reach a designated recycling point. It is just not acceptable to throw any used electrical item, or battery into the general waste. We all have a role to play in changing the culture to one of greater personal responsibility.”

Mr Hide concluded by saying: “We’re not under any illusions that this will be an easy journey, to become a fully net zero industry. However, there is nothing impossible in what needs to be achieved, the technology already exists, and we can already see appliances coming to market that are achieving some of these future goals. It is feasible to accelerate the pace of change so that all appliances meet these requirements within the stated net zero target timescales.”