E-micromobility, regulation and AI tackled at annual electrical product safety conference

25th October 2025

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Electrical Safety First's 2025 Electrical Product Safety Conference brought together more than 290 experts and industry leaders to examine crucial issues impacting the safety of electrical products.

With a theme of 'Back to Basics', the conference focused on e-micromobility challenges, highlighting the need for both regulation and enforcement, including the safety of e-bikes used by delivery riders in the gig economy.

Lesley Rudd, chief executive of Electrical Safety First, emphasised that whilst the Product Regulation and Metrology Bill has the potential to address the threats of unsafe batteries and third-party sellers selling dangerous goods online, "the devil would be in the detail" when the Government consults on secondary regulations.

Kate Dearden MP, Minister for Employment Rights and Consumer Protection, delivered the opening keynote, stating: "AI, sustainability and e-commerce are reshaping our world and the way products are designed, sold and used, raising new questions about how we keep people safe in a fast-moving global economy."

Conference sessions covered product safety qualifications, effective recalls, and emerging issues including AI-driven safer shopping and safe reuse and repair.

The Safety Innovation Award 2025 was presented to Flair Solutions for its E:BAG, a bag designed to contain and extinguish fires caused by lithium-ion batteries.

For more information, visit: https://www.electricalsafetyfirst.org.uk/conference