AMDEA educates appliance retailers on potential savings for consumers

10th December 2022

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AMDEA is educating the home appliance retail sector on how consumers can make savings when using products.

As part of its highly successful Know Watt’s What campaign, AMDEA has shared assets in a ‘trade tool kit.’

Through the Know Watt’s What initiative, AMDEA has been urging homes across the UK to use the eco-button on appliances, to help combat energy price rises.

The organisation has also shared other useful insider tips from industry experts who know their products inside out, including the money-saving merits of sustainable tech.

AMDEA’s trade tool kit offers advice in a set of assets for staff training and exclusive use on retailer and e-tailer websites, in newsletters or on social media platforms.

Each item highlights the snappy yet reliable hints and tips, developed by AMDEA’s expert panel, that can save homes up to £500 a year. These assets include:
  • A video for training purposes and another for customers to demonstrate how to choose and use the energy and water-saving features built into today’s tumble dryers, washing machines and dishwashers.

  • Catchy social media assets, that are ready to download, and which emphasise the potential of modern appliances to save money on energy bills simply by using them right. These range from microwaves, to ovens, heat pump dryers and coffee machines.

  • AMDEA’s lifetime savings calculator, which is designed to illustrate to customers the importance of buying as high on the energy rating scale as they can. It is also available on request as a widget that can be embedded in retailer or e-tailer websites.
Many materials are ready to view or download on the Trade Tools page and AMDEA invites retailers to take a second look at Know Watt’s What for any further materials they might find useful.

Choosing the eco-setting on a washing machine and dishwasher can save £90 a year. Using the eco-button is just one of the simple tips that could reduce bills by around 20 per cent when households will be paying electricity charges 80% higher than a year ago (18.9p/kWh) at 34p/kWh.


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