A new national campaign from the Association of Manufacturers of Domestic Appliances (AMDEA) is shining a spotlight on the unsung household heroes who quietly manage the everyday chores that keep UK families comfortable and homes running efficiently.
The Know Watt's What campaign launches as households prepare for increased energy and water bills this winter, offering practical savings tips for those managing what AMDEA describes as the "thankless tasks" around the home.
Research commissioned by AMDEA, polling 2,000 adults, revealed the most unnoticed household jobs include cleaning toilets, taking out bins, managing laundry loads to prevent families running out of essentials, and cleaning ovens. Other invisible tasks carried out by what the association calls the "silent majority" include clearing hair from shower plugs, putting away clean laundry, vacuuming, and wiping down hobs.
The study found that 31 per cent of respondents admitted they rarely or never witness these jobs being completed, with 77 per cent acknowledging that one person in their home takes on the majority of these chores.
Stefan Hay, Chief Executive Officer for AMDEA, said: "If you are that person who always runs the washing machine or the dishwasher, especially on energy saving Eco-mode, we salute you. Even if some people in your household believe these tasks are done by 'magic,' rather than recognising it's you, have faith as these small things are essential to the smooth and efficient running of a home.
"The research revealed that 68 per cent of people are conscious of energy efficiency when completing household chores, with many only boiling the correct amount of water required or ensuring full loads in washing machines and dishwashers rather than half loads.
However, 73 per cent believe they could be doing more to improve energy efficiency, with barriers including the cost of upgrading appliances, prioritising convenience over efficiency, and lack of motivation.
The new Know Watt's What website (www.amdea.org.uk/householders/know-watts-what/) provides guidance on choosing and using appliances wisely to reduce energy and water bills, minimise food waste, and help protect the environment. The platform includes maintenance tips and features a repairs directory with contacts for genuine parts from over 70 leading brands.
Stefan Hay added: "With constantly innovating smart technology in appliances, lots of these jobs will be made quicker, quieter and easier. By using appliances correctly and adopting clever savings hacks, households could be rewarded with sparkling homes, cheaper utility bills and the knowledge they are protecting the earth for future generations.
"The campaign comes at a crucial time for independent electrical retailers, as consumers increasingly seek expert advice on energy-efficient appliances and cost-saving solutions for their homes.
