AMDEA launches new autumn appliance registration campaign

14th November 2022

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As winter arrives and energy bills escalate, AMDEA (the Association of Manufacturers of Domestic Appliances) is urging appliance retailers and designers of kitchens to highlight the free appliance registry at registermyappliance.org.uk.   

AMDEA wants appliance users to keep machines in peak condition and on the radar for necessary safety notifications or repairs. Registration is a simple way to help appliances last as long as possible, save money and keep everyone safe.  

Launching alongside International Product Safety Week (November 14-17), AMDEA’s autumn registration drive highlights the millions of unregistered appliances in use in homes.

The registration portal allows users and owners to register small and large appliances, whether new, second-hand or inherited, in a property move. The campaign is endorsed by Fire and Rescue Services, as well as nationwide, safety and consumer groups, and provides access to 60 leading appliance brands sold in the UK. 

Many manufacturers accept the registration of products at least 12 years old.  AMDEA CEO Paul Hide said: “Registering appliances directly with a wide range of manufacturers is free, easy, and quick. No proof of purchase is needed. It doesn’t matter whether an appliance is a new purchase, already in the home, pre-used, or passed on by family or friends. With rising household costs, we also suspect there may be a growing market for pre-loved electricals, in addition to those actively seeking to recycle rather than buy new.” 

He added: “Taking a few minutes to register all appliances allows manufacturers to identify each of their products, correctly target safety alerts, and make arrangements for free safety advice or repairs if needed.”  

According to Government statistics, there are more than 210 million appliances in UK homes. Yet official research estimated that 49% of people have never registered a product, leaving some 100 million appliances untraceable if a recall is required.   

With the recent growth in online appliance offerings, some products may have been purchased on second-hand sites like Facebook Marketplace, Gumtree, Vinted or eBay. Others could have been inherited or forgotten in second homes, garages, and sheds. 

Appliances provided by social housing or privately rented homes and those in multi-occupancy dwellings are all eligible for free registration. 


The website, registermyappliance.org.uk links to 60 leading brands. By simply clicking on the relevant brand logo, the user reaches a data entry form linked directly to the correct manufacturer. Most accept registrations of products up to 12 years old. 

To increase the safety and the life of appliances, the Register My Appliance portal also offers the following: 

  • A listing of appliance safety repairs and recalls.
  • Hints and tips on household safety.
  • Recommendations for appliance care.


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