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Celebrating 125 years of advocacy for British Independent Retailers

Join us in London on 16th October. Click here for more details!

We've upgraded and updated our award-winning online training platform!

Click here to find out more

Retra Members enjoy a wide range of benefits to help their businesses grow and succeed!

Take a look at our Member Benefits here

Listen now to the 'High Street Matters' podcast by Bira

"Episode 4 | AI and Retail" now available

Bira Legal

As a part of the Bira family, Retra members can now take advantage of Bira Legal, a free advice line service delivered in partnership with WorkNest.

Read about Bira's Policy & Campaigns

Download the Bira Manifesto here

Join today and become a Retra member

And start enjoying the benefits of membership immediately.

Join Retra

The Voice of Independent Electrical Retailers.

Since 1942, we’ve been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Read about Retra here and read our testimonials.

We know the challenges you face and this is why we offer membership benefits to help you stay current, allowing you to focus on what you do best: run your business. See our extensive Retra member benefits.

Retra members are now part of the British Independent Retailers Association. Bira champion independent retailers and advocate on their behalf. You can read more about our advocacy efforts in the Bira Manifesto, listen to our latest podcast and join us at our Conference this October.

Latest News

See all news items

Bira cautiously welcomes retail sales growth

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for September 2024 with cautious optimism.

Added: 2024-10-10 Read More

Hoover releases robot climber

Cleaning brand Hoover has released a WiFi-connected robot vacuum cleaner that can climb onto surfaces up to 2cm tall.

Added: 2024-10-10 Read More

New Shark Vacuum Cleaners Integrate Advanced Cleaning Technology

Shark has introduced several new vacuum cleaners that incorporate innovative features designed to streamline home cleaning.

Added: 2024-09-30 Read More

Stay up to date with Alert Magazine for the latest news across the industry.

Free and exclusive to Retra Members!

Read Alert

Autumn / Winter 2024
issue out now!

Also available online!

The Road To Net Zero: Repair, reuse and recycle with E & S Services

Features: Sirius Trade Show Report

What's Hot: Richard Stevenson on customer installation

Download Now

The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.