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The Voice of Independent Electrical Retailers.

Since 1942, we’ve been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Read about Retra here and read our testimonials.

We know the challenges you face and this is why we offer membership benefits to help you stay current, allowing you to focus on what you do best: run your business. See our extensive Retra member benefits.

Retra members are now part of the British Independent Retailers Association. Bira champion independent retailers and advocate on their behalf. You can read more about our advocacy efforts in the Bira Manifesto, listen to our latest podcast and join us at our Conference this October.

Latest News

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Bira cautiously welcomes retail sales growth

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for September 2024 with cautious optimism.

Added: 2024-10-10 Read More

Hoover releases robot climber

Cleaning brand Hoover has released a WiFi-connected robot vacuum cleaner that can climb onto surfaces up to 2cm tall.

Added: 2024-10-10 Read More

New Shark Vacuum Cleaners Integrate Advanced Cleaning Technology

Shark has introduced several new vacuum cleaners that incorporate innovative features designed to streamline home cleaning.

Added: 2024-09-30 Read More

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Autumn / Winter 2024

Autumn / Winter 2024
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The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.

Upcoming Industry Events

Sun Oct 13

Hong Kong Electronics Fair

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Wed Oct 16

Bira Conference 2024

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Thu Oct 24

ERT Awards 2024

View Event