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The Voice of Independent Electrical Retailers.

Since 1942, we’ve been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Read about Retra here and read our testimonials.

We know the challenges you face and this is why we offer membership benefits to help you stay current, allowing you to focus on what you do best: run your business. See our extensive Retra member benefits.

Retra members are now part of the British Independent Retailers Association. Bira champion independent retailers and advocate on their behalf. You can read more about our advocacy efforts in the Bira Manifesto, listen to our latest podcast and join us at our Conference this October.

Latest News

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AMDEA scoops national accolade for campaign to help consumers save money

AMDEA's campaign to help consumers save money by making better use of the tech installed in their appliances has won at a national awards event for the second year running.

Added: 2024-11-19 Read More

Technology helps 128-year-old independent store reach six million local shoppers

Bira's latest podcast episode reveals how high street retailers are turning Google searches into store visits, with incredible successes.

Added: 2024-11-11 Read More

ERT Awards swept up by Bira and Retra members

Bira and Retra members have excelled at this year’s ERT Awards in London, which celebrate excellence from across the electrical retail sector, with several members taking home top accolades across several categories.

Added: 2024-11-05 Read More

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Autumn / Winter 2024

Autumn / Winter 2024
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The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.

Upcoming Industry Events

Thu Nov 21

Electrical Product Safety Conference 2024

View Event
Tue Dec 3

TRIC Christmas Lunch 2024

View Event