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Now includes Bira membership!

The Voice of Independent Electrical Retailers.

Since 1942, Retra has been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Read about Retra here and read our testimonials.

We know the challenges you face and this is why we offer class-leading membership benefits to help you stay current, allowing you to focus on what you do best: run your business. See our extensive Retra member benefits.

Retra members are now part of the British Independent Retailers Association (Bira). Bira champion independent retailers and advocate on their behalf. You can read more about our advocacy efforts in the Bira Manifesto, listen to our latest podcast and browse the large range of additional benefits Retra members have access to.

Latest News

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Pacifica appoints new Chief Marketing Officer

Pacifica, a leading provider of Domestic Appliance Repairs and Warranties, has appointed Gareth Ryan as its new Chief Marketing Officer.

Added: 2025-04-17 Read More

Euronics shortlisted for Which? Award

Euronics UK has been named as a finalist for the prestigious Which? Retailer of the Year award for 2025.

Added: 2025-04-17 Read More

Retail crime: Bira's latest survey reveals urgent need for action

Independent retailers across the UK continue to face stubborn levels of retail crime and alarmingly more retailers are choosing not to report theft incidents to police

Added: 2025-04-15 Read More

The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.

Upcoming Industry Events

Sun Apr 27

CIH / Euronics Showcase

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Thu May 1

AMDEA Sustainability Conference

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Sat May 17

Sirius Conference and Trade Show 2025

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