Pacifica, a leading provider of Domestic Appliance Repairs and Warranties, has appointed Gareth Ryan as its new Chief Marketing Officer (CMO) to support the company's ambitious growth plans.
Bringing over two decades of commercial and marketing leadership experience, Mr Ryan will lead Pacifica's marketing strategy across appliance repairs, warranties, and strategic partnerships.
Pacifica partners with leading brands including Electrolux, Sony, LG, and Howdens. The business acquired Retracare, the extended warranty division of Retra, the UK's trade association for independent electrical retailers.
Previously, Mr Ryan worked at MBNA/Bank of America and as Digital Director at HomeServe. As CMO at Checkatrade.com, he delivered 67% year-on-year growth in tradesperson membership.
Kevin Brown, CEO, Pacifica, said: "Mr Ryan brings a deep understanding of digital marketing, customer growth, and strategic partnership development. We're excited about what he'll bring as we develop our end-to-end approach around appliance repairs and warranties."
Mr Ryan said: "Pacifica is in a strong position to build on its market-leading repair service. Householders are becoming increasingly conscious of both the environmental impact and rising cost of replacing appliances.
"Knowing they can repair their products at a fixed cost or protect them with a warranty gives customers reassurance. This is a business with a clear vision, excellent partnerships, and the UK's largest appliance repair network."
