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WINNER ANNOUNCED!

Meet the Finalists and the Winner of Bira's first ever Love Your High Street Awards!

Alert Magazine

The new digital issue of our member exclusive ALERT MAGAZINE is OUT NOW!

We've upgraded and updated our award-winning online training platform!

Click here to find out more

Retra Members enjoy a wide range of benefits to help their businesses grow and succeed!

Take a look at our Member Benefits here

Listen now to the 'High Street Matters' podcast by Bira

NEW EPISODE | "Building Trust". Worried about negative reviews damaging your business? Think again. In this episode, discover how you can turn customer feedback into your secret weapon for growth.

Bira Legal

As a part of the Bira family, Retra members can now take advantage of Bira Legal, a free advice line service delivered in partnership with WorkNest.

Read about Bira's Policy & Campaigns

Download the Bira Manifesto here

Join Retra today and start enjoying the benefits of membership immediately

Now includes Bira membership!

Join Retra

The Voice of Independent Electrical Retailers.

Since 1942, Retra has been the voice for independent electrical retailers and service agents across the UK, helping to drive businesses forward. Read about Retra here and read our testimonials.

We know the challenges you face and this is why we offer class-leading membership benefits to help you stay current, allowing you to focus on what you do best: run your business. See our extensive Retra member benefits.

Retra members are now part of the British Independent Retailers Association (Bira). Bira champion independent retailers and advocate on their behalf. You can read more about our advocacy efforts in the Bira Manifesto, listen to our latest podcast and browse the large range of additional benefits Retra members have access to.

Latest News

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Urgent product safety notice: Built-in heat pump tumble dryer fire safety risk

An urgent product safety notice has been issued by Haier UK for identified built-in heat pump tumble dryers which are a potential fire safety risk.

Added: 2025-10-03 Read More

Bira partners with Sirius to support Approved Members

Bira is proud to announce an exciting new partnership with Sirius Buying Group

Added: 2025-09-29 Read More

Bira welcomes £5bn Pride in Place programme

Bira has welcomed the government's announcement of a £5 billion Pride in Place programme.

Added: 2025-09-27 Read More

The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.