Although the retailer is under no obligation (subject to the provisions of the Hire Purchase Acts and the Consumer Credit Act) to refund payments when consumers have changed their minds or simply do not like the goods, retailers may in these circumstances give a full refund or vouchers at their discretion.

The retailer shall advise consumers at the time of sale of any special conditions that he wishes to apply to the sale of the goods or the use of credit cards or credit tokens and to the exchange or return of goods sold. Where possible a notice should be displayed to this effect.

Distance selling operations must provide clear details and in plain language, information concerning the “Cooling Off Period” along with full postal contact details. (See Distance Selling Regulations)  Distance selling operations must provide clear information concerning the procedures for the return of goods and who will be responsible for the cost of returning the goods.