Vision and Values


retra is the reliable and respected voice of electrical retailing. We enable our members to

provide the best quality service to their customers by providing top rate industry services and

representing our members’ interests.



To represent the interests of and provide a voice to independent electrical retailers.


  • Influential
  • Collaborative
  • Loyalty
  • Integrity
  • Honesty
  • Leadership
  • Dynamism
  • Innovation
  • Professional Ethics